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Easy Does It
Sari Anne Tuschman | Photo: Melissa Valladares | May 20, 2013
Model turned designer Anine Bing’s craveworthy basics make a case for simple yet sophisticated style.
Fashion-savvy women in L.A. have myriad choices when it comes to choosing a classic motorcycle jacket or the perfect pair of booties. So when a collection makes its mark with stop-in-your-tracks pieces that successfully fuse edge with sophistication, this set takes notice. Enter Anine Bing (aninebing.com), a Denmark-born former model who started her eponymous line—a sartorial oeuvre marked by exceptionally crafted basics including tees, denim and chunky wool sweaters—one year ago.
“I started the brand because I always had a passion for design but always felt there was something missing,” says the Hollywood Hills resident with a design studio in Silver Lake. Now sold at some of the city’s top boutiques, including Roseark, Satine and Madison, and favored by the likes of Alessandra Ambrosio, Heidi Klum and Rosie Huntington-Whiteley, Bing’s pieces are a hit among Angelenos who love casual chic. “Most designers make it complicated; I want to make it easy,” adds Bing, who does just that with her ultraluxe leather items, the undeniable standouts of the collection.
Importing her leather from France and manufacturing the clothing line in Turkey (her shoes and jewelry are locally made), Bing’s line includes pants with zipper detailing, jackets with Chanel-esque quilted accents and covetable studded booties. “The leather items make a boring outfit look amazing,” says the designer, whose personal uniform of skinny jeans, a tank top and a leather jacket epitomizes the effortlessly cool aesthetic that permeates her brand, a fact that has not gone unnoticed by some of L.A.’s most discerning buyers.
“Anine has great style, and I knew if she was the designer then her collection would appeal to our clients,” says Madison boutique owner Emily Goldstein. “She’s not trying too hard and successfully mixes pretty with a feminine edge.” In an effort to keep things constantly fresh, Bing releases new items almost every week as opposed to limiting herself to specific seasons. “[I want] to create pieces that make women feel beautiful when they wear them, and to keep selling to the best stores all around the world,” says Bing. So far, so good.