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A pair of local Fashion veterans launch The Hive for chic moms everywhere.

New moms Sara Riff (left) and Melissa Magsaysay recently launched The Hive to add a touch of glamour to motherhood. Here, the pair poses at the Sofitel Los Angeles.

Photo by Melissa Valladares

When L.A. stylesetters Sara Riff and Melissa Magsaysay gave birth within months of each other, they were both disappointed by the lack of resources for moms who weren’t willing to forgo their stilettos for sneakers. Given their fashion industry expertise (Magsaysay is a journalist and author; Riff is the director of entertainment relations for Jimmy Choo), the duo decided to take action. The result is The Hive, a website focused on the fashion-conscious mother. “We agreed there was a dearth of stylish online destinations that spoke to chic new moms and busy women,” says Riff. With that, we asked the powerful pair to curate their favorite Mother’s Day gifts.