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Zoe in the Know
Jasmin Rosemberg | Photo: Justin Coit | April 29, 2014
Fashion doyenne Rachel Zoe hosts L.A.’s debut Super Saturday shopping event.
Beloved celebrity stylist, designer and television personality Rachel Zoe—author of the new tome Living in Style ($28, Grand Central Life & Style), a guide to going about everyday life more glamorously—sums up her style advice for Angelenos in two simple words. “Thrift shopping,” says the gregarious fashion icon, who’s outfitted A-Listers like Jennifer Garner and Cameron Diaz. “The idea is that you don’t have to have a huge budget to live in a more fabulous way. You don’t have to be famous; they’re for everybody.” The tip is timely, given that the native New Yorker will proudly co-host L.A.’s first installment of the Hamptons’ charitable shopping extravaganza, Super Saturday, on May 17. The 17-year-old fashion fair benefiting the Ovarian Cancer Research Fund assembles top-notch designers, who often personally sell the merchandise they’ve donated at drastic discounts. In honor of the OCRF’s 20th anniversary, the $3 million-generating spectacle—founded by Donna Karan and late OCRF President and Harper’s Bazaar Editor-in-Chief Liz Tilberis—will become bicoastal and bring more than 100 vendors (including Versace, Kenneth Cole and Kate Spade) to The Barker Hangar. “They asked me to host it, and I didn’t even really blink,” says Zoe, whose mother lost many friends to ovarian cancer, and who’s manned a Designers from A to Zoe booth of curated favorites in the Hamptons for years. Zoe and longtime supporter Molly Sims will serve as the West Coast counterparts to East Coast hosts Donna Karan and Kelly Ripa. The festivities will feature food by Lexington Social House, selfies with Cameron Silver, T-shirt designing with Elle’s Joe Zee and more. P.S. Arts will run interactive children’s activities and, as a very L.A. addition, dogs will be welcome. As for the designers who might be present? “I feel like at this point, there’s almost no one that doesn’t do it!” Zoe proclaims. And while she’s at work on a new TV project, fashion clearly commandeers the heart of the former YM fashion assistant, who’s been “making people over since the age of 8.” Her voice quickens with excitement as she confesses, “[Fashion] is an adrenaline rush. It’s constantly inspiring; it’s constantly changing; it’s insane always; and I just think it’s an art form.”
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