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Caroline Cox | Photo: Kelly Vermeil | March 6, 2014
Keeping the business of fashion in the family is certainly not unheard of these days—just look at white-hot clothing labels like Rodarte (designed by sisters Kate and Laura Mulleavy) and The Row (run by superstar twins Mary-Kate and Ashley Olsen). But one pair of sisters is poised to make their mark on the fashion world starting right here in ATL.
Sisters Annie Griffin, 29, and Robin Gerber, 26, are the brains behind the Buckhead-based Annie Griffin Collection. Founded by the duo in 2009, the modern womenswear line features feminine silhouettes; luxe fabrics; and, as of their latest spring collection, all original, custom-designed prints.
A lifelong artist, Griffin honed her skills as a designer at Southern Methodist University in Dallas, Savannah College of Art and Design – Atlanta, then during a stint working with renowned interior decorator Phoebe Howard. Gerber, a University of Georgia grad who was working at a fashion PR firm in New York before moving back down south, heads up sales and marketing. “The best part of working together is how passionate we both are for it,” explains Gerber. “There’s just a trust factor—there’s no one you can trust more than your family.”
While they operate as a small business with just six employees, there’s no resting on their laurels—the spring 2014 line is twice as big as last year’s, and summer 2014’s will be three times bigger. “For these collections, we hired an artist to help us develop all the prints,” explains Griffin. “That’s been a huge driving force behind the line—hand-painted and hand-drawn prints. Spring has a vintage ’70s vibe, while summer has an Aztec feel.”
The wares can currently be found in 167 boutiques nationwide (with more in the works!), and in town exclusively at Poppy’s of Atlanta. When the duo isn’t conquering the fashion world one collection at a time, catch them at Umi, Barcelona Wine Bar and The Ivy Buckhead. “We’ve seen so many lines come and go,” adds Gerber. “We just want to grow and do it on our own terms.” If it’s the same terms that have gotten them this far, we’d say they’re right on track. @anniegriffinllc