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Chairman of the Board

For surfer turned clothier Kahana Kalama, style and culture are a perfect fit.

With Waikiki in the background, Kahana Kalama evokes the island style of yesteryear.

Kahana Kalama is a surfer, through and through. But when’s he’s all buttoned up, rocking a relaxed blazer, he may not look the usual wave rider part. Look closer, and the 29-year-old Kamehameha alum is invoking the style and spirit of the Waikīkī beach boys of old, bringing the spirit of Hawai‘i to a new audience. After noticing an absence of dressier options in surf fashion, Kalama took his passion (and professional background with other socially conscious brands) to create Aloha Sunday, an easy-going, yet thoughtfully put together, collection of men’s clothing and gear that’s perfectly resort-ready.

As the brand’s co-owner and designer, Kalama keeps Hawai‘i as his foundation. After all, the islands are where Kalama got started—on the east side of O‘ahu, to be exact—growing up surfing the shore break in Kailua. In fact, the former surf pro learned his love for the sea from his family. His uncle, notably, is big wave surfer Dave Kalama, while his mother, now in her 50s, still gets in the water regularly. “Hawaiian culture is based around family, kindness and the whole idea of sustainability, and I want Aloha Sunday to reflect that,” says the designer, who lives and works in San Diego but returns home frequently. The entire line is designed and manufactured right in the U.S. Even his store, also in San Diego, was largely constructed from reclaimed and salvaged materials.

Soon, Kalama’s story is to come full circle. While demand for Aloha Sunday grows, especially abroad, his immediate sights are set on opening a store in Hawai‘i, which would allow Kalama, his wife and child to spend more time in the islands. “I have a hard time thinking about raising our son, Duke, anywhere else,” explains Kalama. “I want to be able to expose him to what I was exposed to.”

Kalama’s Hots
Surfing (an obvious choice), community, friends, smoothies every morning, Ballast Point craft beer

Kalama’s Nots
Traffic, crowded lineups, dirty water, being inside too much, bitterness