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Beauty Call

We get face time with the get-glowing guru behind S.D.’s newest cosmetics line.

Lori Leib

Forget baby books. Lori Leib fondly recalls her first Bobby Brown makeup book. “I remember watching my nana apply her makeup. My love for makeup started at a really young age.”

Today, the 26-year-old La Jollan is obsessed with all things beauty, as creative director of Bodyography, an S.D.-based professional mineral makeup line that is sold in 50 countries. So while other brands were scrambling in the wake of the E.U.’s recently announced ban on animal testing, Leib was unfazed: Her line was PETA-certified long ago, of course.

Leib comes by her aesthete passions honestly: Her mother is an esthetician and her father brought popular French skincare line Jeanne Gatineau to South Africa, where Leib spent her early years in the swanky Camps Bay area. Later, after relocating his family first to London, then New York and finally La Jolla, he established Robanda International, now parent company to eight cosmetic lines including Bodyography.

After living on three continents, Leib, who studied at FIDM and L.A.’s All About Makeup Academy, learned her most important lesson: “California’s effortless beauty is what people all over the world gravitate toward.”

Her mineral makeup nurtures the skin with vitamins and antioxidants for extra glow. “We don’t use loose minerals, so the pigments pop,” says Leib, who is planning a mod fairy-tale wedding this summer at the historic La Jolla Woman’s Club. The makeup? A soft bronze, smoky eye paired with a light pink/nude lipstick. “I want the focus to be my skin so I plan on creating a gorgeous, glowing canvas with a slight hint of bronzer and blush.”

Future brides, take note.