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First Look: The art installation that spawned a thousand paper cuts
Lauren Murrow | Photo: Cesar Rubio | March 4, 2013
Designer Lauren Geremia revamps YouSendIt's San Francisco office.
At the ripe old age of 30, interior designer Lauren Geremia is already something of a tech startup darling, sought out by high-profile companies like Instagram and Dropbox to give their offices a cool-like-Google facelift. So when YouSendIt execs decided to renovate their San Francisco office and event space earlier this year, whom would they hire but the Emeryville-based wunderkind?
Geremia enlisted her usual handful of local collaborators--Anzfer Farms built the custom bar; Ohio Design and Alexis Moran made the furniture--as well as one new codesigner, Oakland painter and ceramicist Jessica Niello. The pair conceived this origami-evoking centerpiece: a fleet of 700 handmade paper-and-wood planes soaring over the office's main passage in a playful nod to the brand's original logo. ("We thought it was ironic to make computer-paper art for a paper-free file-sharing service," Geremia says. Niello painted the fold-evoking 5-by-8 foot canvas in the background.)
The reptitive folding was easy; the installation process, "horrifying." Each plane took six minutes and two sets of hands to suspend from the ceiling on clear fishing line. YouSendIt's San Francisco office was completed last month, and Geremia will turn her artful attentions to the company's Campbell headquarters this spring.
Originally published in the March issue of San Francisco