Subscribe to San Francisco Magazine

Mod Lux Feeds

Now Playing

Local lookbooks: BellJar

Well-known, vintage-inspired brands that won’t break the bank, like Dolce Vita, Covet, and Funktional

Frida Kahlo’s signature long dresses and layered jewelry influenced BellJar’s spring/summer lookbook. The model is wearing a dress by Myne, jewelry by Belle Noel, Rachel Leigh, Low Luv x Erin Wasson, and Butik.

“I wanted to reinvent these portraits because I am inspired by Frida Kahlo and the clothes lent themselves really well to her bold, ethnic style,” she says. Beaded dress by Funktional, jewelry by Butik and Belle Noel.

Each lookbook taps into the 16th Street boutique’s romantic, of-an-era feel, which currently includes a color palette centered on jade and yellow, silk dresses, and tailored shorts. Dolce Vita romper, tassel vest by Line and Dot, jewelry by Butik, A Peace Treaty, and Low Luv.

Dolce Vita romper, tassel vest by Line and Dot, jewelry by Butik, A Peace Treaty, and Low Luv; Beaded dress by Funktional, jewelry by Butik and Belle Noel.

Dress by Funktional. Stylist: Sasha Darling; Location: Silver Lake

Check out shots from Mira Mira's first lookbook.

The Look & the Book: Owner Sasha Darling’s background as a stylist helps her produce elaborate, seasonal lookbooks shot all over the state. For spring, Darling opened her Spanish-style Silver Lake apartment and brought five portraits of Frida Kahlo to life. For a personal touch, Darling frequently updates BellJar’s blog, titled Lovely Little Blog: The Glamorous Life of Sasha Darling, with her own musings and artwork.

The Local Twist: “Wherever I go, people know I’m from California because I’m wearing color,” Darling says. Rather than donning many dark layers, BellJar devotees embrace the bright side of San Francisco style with microfiber tights, coats made of Pendleton fabric, and classic blazers worn year-round. 3187 16th St., 415-626-1749, belljarsf.com