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Dynamic Duo

As Midtown’s nightlife scene continues to grow, Scott Selig and Shirley Gouffon hit their stride as the industry’s fearless leaders.

Scott Selig and Shirley Gouffon out at STK

 

Scott Selig and Shirley Gouffon have played major roles in reshaping Atlanta’s nightlife. Just look toward Midtown and the three towers that add a glistening presence to the city’s skyline. That’s 12th & Midtown, a mixed-use project spearheaded locally by Selig Enterprises. One of Atlanta’s most storied real estate developers, the company’s origins date back to 1918.

Selig, VP of acquisitions and development, is a fourth-generation Selig executive. “You won’t find me with the 20-somethings in the huge nightclubs,” he says. “You’re more apt to see me at the bar at STK, Loews Hotel or at Café Intermezzo at 1am.”

Those hot spots are key players in 12th & Midtown’s dining and entertainment scene. Gouffon, a senior vice president at Selig, has been largely responsible for the unique retail mix that distinguishes the 2.5-acre development from Atlanta’s mall-town identity. Since the project got underway nine years ago, she has scoured the country recruiting stores and restaurants. Her main criteria: They had to be hip and unique to the city. “Atlanta was not even on STK’s radar,” Gouffon says. “And it’s been a big success for them.”

Other restaurants that set the area apart: RA Sushi, Cucina Asellina, Mi Cocina and more, which collectively offer an eclectic dining experience. In many cases, it took Gouffon years of pitching the vision to sign these tenants.

And, there’s much more on the way. Selig has another 4 acres under control and plans to “continue the vision,” Gouffon says—so in essence, the complex is not even half finished. On deck, slated to open this fall, are Tampa-based Burger Fi and Tabla, a new, Indian-themed concept. “In time,” Selig says, “we expect 12th & Midtown to become an almost perfect miniature city.”

Selig & Gouffon’s Hots
The BeltLine, the area around Centennial Olympic Park, outdoor festivals like Atlanta Food & Wine Festival and Inman Park Festival

Selig & Gouffon’s Nots
Lack of a regional transportation plan, the way Atlanta is portrayed on reality TV, unfitted clothes, pollen