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Snowmass Awakens

Aspen’s other mountain offers a breath of fresh air with myriad hotel and restaurant developments. 

The lounge at Viceroy Snowmass sets the perfect ambiance for après-ski libations.

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Related Companies recently closed on the acquisition of the Snowmass Base Village, including the Viceroy Snowmass (, retail shops and various land parcels in the village. The hotel, which Related Companies lost to foreclosure during the recession, is now back in the hands of  the developer.

“We are thrilled to get Base Village and the Viceroy Snowmass back,” says Dwayne Romero, president of Related Colorado. “It means forward progress in Base Village, and that’s exciting for everyone. We have developed a world-class hotel in the Viceroy Snowmass that has been an unequivocal success.”

The Viceroy Snowmass, which opened in 2009, features sleek modern design, an earthy spa and Eight K—the luxe restaurant with flavorful food with a kick by Executive Chef Will Nolan, inspired by his New Orleans’ roots. This winter, an offering of residences will be available for purchase inside the Viceroy thereby allowing residents to enjoy full-time use of the hotel’s amenities. While the hotel is known to cater to hipsters, Viceroy Hotels & Resorts is positioning it to welcome young families as well. Another improvement in Base Village includes a new ski-area access point to alleviate traffic jams at the Treehouse Kids’ Adventure Center.

“We are looking at a variety of opportunities to add even more vitality to Base Village, and to ensure that it is a great experience for locals and visitors alike,” Romero adds. “The Snowmass ski area is the second-largest winter resort in Colorado, and there will be about 200 new acres of gladed skiing on Burnt Mountain this winter. For years, Snowmass has been widely acknowledged as one of the top family resorts in North America. The Viceroy Snowmass gives the town a new luxury hotel, which matches its superlative skiing and riding experience, and which attracts both families and individuals.

Formerly the Silvertree Hotel and Conference Center, the new 254-room The Westin Snowmass Resort ( is the result of a multimillion-dollar transformation. Westin already has properties in other ski resorts, such as Beaver Creek and Whistler, British Columbia, and this hotel is a high-end addition to the brand’s growing resorts portfolio. It offers the full suite of Westin’s signature programs and amenities—all designed to enhance the well-being of every guest.

Sited in the center of Snowmass Village, the hotel features room upgrades galore, such as the Westin Heavenly Bed (featuring 250-thread-count sheets, billowy down blankets, five plush pillows and a patented pillow-top mattress) and Heavenly Bath (an invigorating spa-like experience with exclusive white tea aloe bath amenities).

The hotel’s new 237-seat Snowmass Kitchen restaurant is relaxed and friendly, with sprawling views of Snowmass, plus a seasonally inspired menu of contemporary American cuisine and local ingredients. Its lobby bar is a reason to stay in the Village after dark, with live entertainment and Colorado microbrews on tap. There’s also the divine spa, offering massage and body treatments; a WestinWORKOUT Center that overlooks the Snowmass Mall; and a fully renovated 20,000-square-foot conference center.

The Westin Snowmass also offers an on-site Kids Club. It even has ski-in/ski-out access to Fanny Hill, so parents can check on their kiddos any time of day without leaving the mountain.

“Snowmass is a year-round destination, and the Westin Snowmass Resort enhances the experience people will have here,” says John Curnow, general manager at Westin Snowmass Resort. “We have changed every surface, and guests will be blown away.”

Another property that’s making noise is The Wildwood Snowmass (, formerly the Wildwood Lodge, which has been remodeled into a stylish boutique hotel—and with a lower price point than the Westin. With 151 guest rooms and six themed suites, including two presidential suites, this hip and cozy hotel (think vibrant spaces, colorful decor and current artwork by the likes of Wayne White and bad-boy-of-art Tom Sachs) takes on a new persona with the combined ambiance of a classic mountain lodge and a contemporary urban hotel.

Other updates include The Wildwood Canteen, a new 90-seat resto that replaces the previous Village Steakhouse; a transformed pool with retro poolside snack shack; a slick fitness center featuring top-of-the-line equipment; and The Arcave rec room with throwback video games and pinball machines.