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Hermès Dallas

An array of dip-dyed silk scarves at the New York City Hermèsmatic pop-up.


Fashion-Forward Twist on a DIY Favorite? Enter Hermès

By Emory Parsons

Photo Courtesy of Hermès/BFA


Dip dye your Hermès silk scarf for festival season at Hermèsmatic at SXSW

Leave it to Hermès to make a laundry—of all things—trendy and fabulous, offering an “Hermès wash" and dip dye to update your favorite Hermès scarf. Hermèsmatic, a mod, laundromat-inspired pop-up venture designed to breathe new life into the iconic silk scarf, has made its mark in Los Angeles, Nashville, Tenn., and Washington D.C. since launching in New York City. It makes its final stop in Austin during SXSW, just in time to finish off your festival looks. Come with your own, or purchase a vintage scarf at the interactive pop-up. Colorful printed silk was adopted by Hermès as an elegant expression of equestrian heritage. Now, the French house is offering a new wave of expression. For punch of style and color that’s uniquely yours, give your scarf a metamorphosis, or discover readymade pieces from the one-of-a-kind, dip-dyed silk collection. March 9-18, 10AM to 7PM, 1512 South Congress Ave., Austin