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Made to Order
By Wendy Bowman | Photo: by Jessica Ashley of J.Ashley Photography | April 2, 2018
Atlanta’s own Dana Lynch Design teams up with new Pinewood Forest to bring Atlantans the ultimate custom homes.
Designing a custom home at the Pinewood Forest Experience Center is like taking a trip to a Genius Bar, the popular retail station that provides concierge-style support for Apple customers. Think the opportunity to choose from a baseline design package that allows each homebuyer at Fayetteville’s new mixed-use development to create a residence laden with sleek, upscale and eco-friendly finishes such as concrete, iron and stone without ever having to tack on a single upgrade.
“We’re stretching beyond the regular concept of residential interiors by truly creating a unique property for each homeowner,” says Dana Lynch of Atlanta-based
Dana Lynch Design, which is in charge of the Pinewood Forest’s interiors program. “Pinewood Forest is not your typical planned community where you purchase a house based off a model filled with all sorts of ‘upgrades’ that are out of reach. We dismantled the whole design center process; there’s no shiny-object-syndrome-inducing showroom.”
Situated adjacent to Pinewood Atlanta Studios—the largest purpose-built studio complex in the U.S. outside of L.A.—the new urbanism-style community is spearheaded by Chick-fil-A CEO Dan Cathy and features 1,300 residences. Both cottages and detached homes are priced from $300,000 to $2 million and surrounded by amenities such as wellness and event centers, restaurants, hotels, gardens, pools, playgrounds and more.
From the beginning, Cathy charged the design team with creating distinctive, semi-custom homes where creative individuals from the arts and entertainment arenas would thrive. Dana Lynch Design went on to launch a new developer services division of its company—bspōk—which simplifies and streamlines the traditional process to spec a home via a price-driven tier system that includes partnering with top-notch artisans to offer high-end finishes typically found in much more expensive custom homes.
“We’re translating our design approach by offering our bspōk clients the same custom products that we offer our custom clients,” says Lynch. “If you get down to it, you can pay for a cabinet, countertop and sink, or you can pay just about the same thing for an amazing concrete sink with an integrated bowl. So, we opt for the concrete option and totally blow our bspōk clients’ doors off; it’s just not what they’re used to in a semicustom home.”
Next up for Dana Lynch Design? “Buckling up for the wild ride that is 2018,” she says. “We’re in the works with some incredible new developers around the Southeast to do similarly unique developments.”