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West Meets East

West Coast home design brand Serena & Lily sets up shop in the South at Atlanta’s lauded Westside Provisions District.

Nearly 2,700 square feet of space will take over Star Provisions’ former digs and be transformed into Serena & Lily’s one-stop shop. 

Cali Cool California-based home decor brand Serena & Lily chose none other than Atlanta’s beloved Westside Provisions District to situate its new setup—the brand’s first in the South. Offering designs that resonate a fresh, chic and coastal aesthetic, the store’s interior boasts all the accoutrements necessary for a luxe life, including a swatch wall with over 300 original textiles and a rotating gallery of original works from the company’s ever-evolving art collection. CEO Lori Greeley deemed Atlanta the place to settle down for its string of top interior designers who allow for a smooth transition to the East Coast: “West Midtown’s rich textile and design history makes this the perfect neighborhood for our inaugural Georgia retail location,” she says. Pick up cult items like the Riviera French bistro side chairs (from $228), baby alpaca Avery throw ($398) or the Harbour cane bed (from $1,598), and soak up the compliments.