Due to a large extent on our over-reliance on technology and the oversaturation of digital content, experiential activities that force us to step outside the digital web and immerse ourselves in the present and the real have becoming increasingly coveted.
Furthermore, traditional retail experiences often lack a compelling enough value proposition to outweigh the convenience of e-commerce and as a result don’t carry the same appeal as they once did. As a testament to that, retail has slid into its worst recession in the past 50 years despite the national GDP growing steadily over the past 8 years (https://www.theatlantic.com/business/archive/2017/04/retail-meltdown-of-2017/522384/).
When people go out- even to shop- they are seeking a more interactive, engaging experience that transcends just the benefits of a product. The popularity of engaging theatrical experiences such as Sleep No More and meditation groups like Unplug are testament to our growing need to experience the present in stimulating, cathartic, or enriching way.
Emerging at the apex of the immersive retail trend is the gratifying experience of Do It Yourself Gardening. Capturing both the entertaining, refreshing, and didactic elements of immersive experiences, Do It Yourself gardening enables the consumer to learn the basic fundamentals of gardening and instantly create beautiful plant or floral arrangements that they believed only professionals could make.
Take the charming DIY gardening store Le Petit Garden on Melrose Avenue in West Hollywood for instance. Upon walking in, the customer is flanked by parallel walls of vibrantly colored plants from all regions of the world, including both tropical rainforest habitats and desert islands (such as Madagascar).