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Brooke Mahan on Her Beauty Must-Haves

By Allison Mitchell

Brooke Mahan photo by Jeff Nelson


A sales exec-turned-YouTube personality breaks down her beauty buys.

If the gorgeous Brooke Mahan looks familiar, it’s likely you know her from her DIY tutorials and hilarious parodies on What’s Up Moms—YouTube’s No. 1 parenting channel with a cool 1.5 million subscribers. “I always had a passion for making things and being crafty, so when I connected with my partners, Elle Walker and Meg Resnikoff, and they asked me to be part of What’s Up Moms, I was thrilled,” says Mahan, who calls the Palisades home, with husband Mike, president of Dick Clark Productions, and their two young boys. Here, the mogul reveals the products and pros that keep her looking polished. 


HAIRSTYLISTS Hair color, from $100, by Rona O’Connor and haircut, from $100, by Luke O’Connor, both at Lukaro Salon & Spa, Beverly Hills, 310.275.2536
PERSONAL TRAINERS Nathan Mellalieu and Garrison Reese, from $100 per hour, Studeo, Beverly Hills, 323.879.9555
SPRAY TAN $50, Chocolate Sun, Santa Monica, 310.450.3075
MEAL SERVICE Weekly delivery, from $180, Hank and Bean, 323.813.5125
ON-CALL HAIR & MAKEUP ARTIST Melanie Ortiz, from $50, by appointment only, 310.990.2519

1.“The Method is the best exfoliator I have ever used. It feels like I’ve just had a facial.” The Method: Polish, $75, by LANCER at Saks Fifth Avenue, Beverly Hills 2.“This is the only foundation I’ve ever found that truly matches my skin tone and gives me enough coverage for being on-camera.” Maifanshi Aqua foundation, $62, by Koh Gen Do at Violet Grey, L.A. 3.“I always have a Beach Stick with me. It’s the perfect neutral lip color and cheek stain; I even use it on my eyelids!” Beach Stick in Formentera, $45, by Charlotte Tilbury at Nordstrom, The Grove

4.“I’m normally not a big fan of fitness accessories, but my Fitbit keeps me accountable and motivated.” Zip Wireless Activity Tracker, $60, at Best Buy, locations vary