"To me, Bergdorf Goodman is the epicenter of fashion,” says style icon Iris Apfel, who launches a pop-up shop this month at the illustrious retailer in celebration of her new book. The living legend has launched more than most do in a lifetime, counting both clothing and home collections on HSN among her huge successes. Her new book, Iris Apfel: Accidental Icon ($35, Harper Design), is a colorful commemoration of previously unpublished personal photographs and mementos punctuated by Apfel’s hallmark anecdotes and style musings.
The pop-up store will offer a deeply authentic collection curated by Apfel, pulling from her globe-trotting travels, personal closet, and special collaborations with designers such as Alice + Olivia, Edward Bess, Naeem Khan, Libertine, Estée Lauder, Ralph Rucci and more. “I’ve been collecting fashion jewelry, or costume jewelry—whatever they call it these days—since I was 11 years old,” she shares. “I’m now 96, so do the arithmetic.”
Picture Mongolian fur rugs or an oh-so-Iris pantsuit by Alice + Olivia mixed with her personal jewelry collection, quirky sunglasses and—of course—her trademark red lipstick. “Edward Bess has done a lipstick—it’s a bright, bright red, and we’re calling it Very Red Apfel,” she says. The store’s Fifth Avenue windows will feature a selection of pieces originally from her personal collection from the Peabody Essex Museum. “Whether it’s style or fashion, I like to give people things that are a bit offbeat,” says Apfel.
“I would approach the store with awe, as if I was going to a temple,” Apfel shares of childhood memories at Bergdorf Goodman.
We can’t wait to worship at your altar, Ms. Apfel.