FLORENCIA GOMEZ GERBI
The Argentina-born Greenpacha founder effortlessly melds her definitive South American style with California cool.
The best way to describe my fashion philosophy is... authentic. Once I decide what I’ll wear, I own it. I never leave the house without... sunglasses or lipstick. My power piece is… feminine, comfortable heels and a Greenpacha hat for the occasion. The best style advice I ever received was… beauty comes from within. My favorite designers are… I love to wear emerging designers who are doing sustainable and ethical fashion. But I also adore Chloé, Vivienne Westwood, Stella McCartney, Alexander McQueen, Isabel Marant and my good friend and local designer Renata Campion. She uses only the best leather from Argentina. My first fashion moment was... when I read the biography of Coco Chanel. It was about then that I decided to explore the idea of creating my own company, Greenpacha, which is all about ethical and sustainable fashion that empowers artisans we work with in Ecuador.