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2017 Gift Guide: George Revel

A serious sportsman—fishing is his game—with a sartorial eye.

The Giver: George Revel. Owner, Lost Coast Outfitters. A serious sportsman—fishing is his game—with a sartorial eye, Revel loves helping customers pick the perfect gear or gift at his urban fly shop. Lost Coast Outfitters, 550 Montgomery St. 

Words of Wisdom: “Stay away from trendy. Focus on classically cool, never-go-out-of-style items that the recipient will love and make part of their life. The world needs less useless things and waste.”

(1 of 9)

For: My dad, because all men love flannels.
Pladra Leon flannel in Giants orange$129, Pladra

(2 of 9)

For: The parking attendant I see every day.
A bag of bourbon-and-molasses-marinated beef jerky$10, Fatted Calf

(3 of 9)

For: My wife, who loves to support people we know.
Work from a local artist like Heather Day 

(4 of 9)

For: My wife, because too much is never enough.
Jumper 1234 cashmere sweater$345, Wilkes Bashford

(5 of 9)

For: My longtime fishing buddy.
A box of my favorite flies$2-$12 Each, Lost Coast Outfitters

(6 of 9)

For: My dog, Diesel D. Dog.
A new toy and some freshly made treats, $10-$16, George

(7 of 9)

For: Myself.
A custom-built (and tricked-out) Icon 4x4 Bronco$185,000-$215,000 Plus Cost of Vintage Bronco at

(8 of 9)

For: My boss, if I had one and I actually liked them.
A nice bottle of booze, like St. George Gin$35, Cask

(9 of 9)



Check out the gifts in the slideshow above, and read more with the links below.

Catherine Bailey, co-owner, Heath Ceramics
David Barzelay, chef and co-owner, Lazy Bear
Emily Holt, owner, Hero Shop
George Revel, owner, Lost Coast Outfitters
Ray Signorello Jr., owner, Signorello Estate
Sherri McMullen, owner, McMullen Boutique
Lisa Wong Jackson and Lisa Fontaine, owners, Morningtide
Natalie Bowen Brookeshire, owner, Natalie Bowen Designs
Jay Jeffers and Michael Purdy, interior designer (Jeffers) and co-owners, Jay Jeffers—The Store


Originally published in the December issue of San Francisco

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