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Letitia Frye

GALA GLAMAZON Letitia Frye shares secrets to success in her new book, "A Walk in Her Shoes."


Bidder Sweet

By Riki Altman-Yee

Photography by Chris Loomis


Scottsdale’s beloved “Auctiontainer,” Letitia Frye, has so much to say—so she put it in a book.

While the Latin word Letitia means joy—and she has certainly brought her share of it—Frye’s life has not been entirely blissful. Her marriage fell apart in 2008, and in 2014, she was hit by a car, causing traumatic brain injury. She developed a stutter. After eight months of intense physical therapy, Frye was finally back in the spotlight. Then in July 2015, her ex-husband accidentally shot himself while cleaning his gun.

Eventually she managed to get back onstage. “I consider myself Phoenix rising,” she explains. Now Frye is the author of A Walk in Her Shoes, providing readers with a seven-point methodology created to encourage success, despite age, financial standing or trauma. Its title is a tongue-in-cheek reference to primary tools of her trade. She says, “I’m gonna put my heels into the ground and dig to get what I need to get for the people I’m bidding for.”

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