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Miracles for Sale
Phebe Wahl | Photo: Courtesy of La Mer | February 14, 2019
La Mer expands its exalted Genaissance de la Mer line, adding treatments for the eye and expression lines, and an infused lotion.
As fervent fans of Crème de la Mer can attest, the secret is in the sauce—or, rather, the broth, in beauty speak. And La Mer’s Miracle Broth is the stuff of much-lauded beauty legend. Following a lab accident, physicist Dr. Max Huber turned to the sea to source a cure. Some 6,000 experiments and 12 years later, La Mer was born.
Another serendipitous moment led to the discovery of a new innovation as scientists at the Max Huber Research Labs discovered crystals forming in a beaker—allowing for an even purer concentration of the Miracle Broth. The end result was the Genaissance de la Mer collection, which launched in 2015 with The Serum Essence, a silky serum that became an instant classic.
Now, the brand has unveiled its latest iterations—The Eye and Expression cream and The Infused Lotion. These offerings boast even more age-delaying power with an additional ferment. The Eye and Expression treatment touts a Filler Ferment complex of algae sourced from Brittany, France, combined with hyaluronic acid polysaccharides to plump the skin. A specially designed massage tool (inspired by smooth sea stones washed ashore) aids in smoothing expression lines and reducing puffiness as the product penetrates the skin. The Infused Lotion boasts The ProBio Ferment, designed to aid in optimal balance and resilience.
The potency of combining ferments is at the core of the collection—the concept being that single ingredients undergo a metabolic process to transform them into micronutrients that are easier for the skin to absorb, reaping more beauty-boosting benefits. Despite its origins as a laboratory mishap, the end result is nothing short of a miracle. Neiman Marcus, Stanford Shopping Center
Originally published in the January/February issue of Silicon Valley