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Mirror, Mirror

Neiman Marcus delivers high-tech way to bring the cosmetics counter home. 

The new Memory Makeover mirror records your in-store makeup application and sends a video tutorial, making recreating the look at home a snap.


Luxury retailer Neiman Marcus has brilliantly devised a way to bring the expertise of its Le Métier de Beauté cosmetic counters to your home.

The newly launched Memory Makeover captures your in-store makeup application session via video, which is then emailed as an edited step-by-step tutorial with voice notes for recreating the look at home.

Debuting at 20 Neiman Marcus locations, with more soon to follow, this digital evolution is sure to revolutionize the beauty industry and practically ensures you are the fairest of them all. Stanford Shopping Center, Palo Alto

Originally published in the March/April issue of
Silicon Valley

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