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Plastic Makes Perfect

Cosmetic surgeons David Lieberman and Sachin Parikh help their clients keep age at bay.

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Drs. David Lieberman and Sachin Parikh offer the latest treatments in a new, larger office in Palo Alto for their globe-trotting clients, many of whom are concerned about keeping a competitive advantage in the workplace—which usually means looking as young as possible for as long as possible.

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Silicon Valley executives know that staying fit combats stress, and while that’s good therapy for a competitive workplace, it doesn’t keep the face looking young. That’s where cosmetic surgeons David Lieberman and Sachin Parikh come in. To keep pace with increasing demand, the Stanford-trained doctors have opened a new Palo Alto spa and surgical center—L&P Aesthetics—for services from deluxe facials to deep-plane face-lifts (and a private entrance for anonymity). “The emphasis on appearances may be more understated in Silicon Valley than the rest of California, but ageism very much exists in the tech world,” Lieberman says. “Looking youthful and natural is empowering in the workplace, especially here.”

Some 1.8 million cosmetic surgical procedures were reported nationwide in 2017, up 1 percent from 2016, according to the American Society of Plastic Surgeons. Minimally invasive procedures grew by 2 percent, while hair transplants jumped by 19 percent. Lieberman and Parikh see five to 10 patients a week about hair restoration, most of them men ages 30 to 60. Instead of transplanting strips of hair (an older technique), they graft one follicle at a time from the back of the head to thinning areas at the hairline. As an alternative to transplants, there are also platelet-rich plasma injections for the scalp. The 20-minute procedure promotes a thicker and healthier head of hair, Parikh says.

In addition to hair restoration, the doctors do a thriving business in lip-lifts, a one-hour surgical procedure that adds a gentle fullness to the upper lip. Over time, it can be a more efficient alternative to dermal filler, which calls for repeated treatments and causes “trout pout,” Parikh says. Halo laser treatments, using heat to smooth away lines and blemishes, are also popular, Parikh said. The doctors also offer treatments with a new Sciton laser, developed by a Palo Alto company, that can be safer for patients with darker skin tones, which can burn with other machines. With apologies to Tesla, “The Sciton,” says Parikh, “is the Rolls-Royce of lasers.” 105 Addison Ave., 650.327.3232

 

Originally published in the March issue of Silicon Valley

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