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Jarret Willis & Crystal Smith Willis


Agents of Change

By Phebe Wahl



These local luminaries are disrupting the beauty and fashion industries, offering both style and substance.

Jarret Willis & Crystal Smith Willis
“Crystal and I have both been obsessed with fashion since we can remember,” says Former Ford model Jarret Willis. He and fashion industry veteran Crystal Smith Willis make quite the sartorial pair—in both business and life. The chic couple founded Bridgehampton’s Blue One Boutique (2397 Montauk Highway, Bridgehampton) in 2007 and have been outfitting the East End’s style set ever since. Sourcing the latest looks by of-the-moment designers like Alexis, Amo Denim, Del Toro, H.L. James, Petersyn and Tim Coppens, their stock is always trending. Unique exclusives, and one-of-a-kind surfboards and accessories round out the mix of artful offerings.

Photo by Doug Young