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Jarret Willis & Crystal Smith Willis


Agents of Change

By Phebe Wahl



These local luminaries are disrupting the beauty and fashion industries, offering both style and substance.

Anne Nelson Sanford
“I was a serious beauty junkie at a young age, and I fell in love with skincare and makeup more from a scientific and functional aspect,” says Sag Harbor-based Lurk organic perfume founder Anne Nelson Sanford. “I started realizing [not only that there was] a complete disconnect between these products and health, but also that so many of these ingredients were downright dangerous and harmful.” Today, Sanford helms the bustling e-commerce site as well as offering Hamptons home delivery for her stock of everything from ayurvedic skincare to flower remedies, supplements, homeopathy and luxury detox aides. “It has become more spiritual for me in the past few years,” she explains of her wellness journey, which today includes everything from a clean, plant-based diet to a meditation practice. “The impact has been profound, and it has made me a better person, a better mother and a better partner. Less is more, without a doubt.”