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Jarret Willis & Crystal Smith Willis


Agents of Change

By Phebe Wahl



These local luminaries are disrupting the beauty and fashion industries, offering both style and substance.

Shoshanna Lonstein Gruss
“I started my line out of my love of and frustration with fashion,” says East End-based designer Shoshanna Lonstein Gruss of her story, now the stuff of fashion lore. Working to fill a void in the market, Lonstein Gruss sought to create more inclusive designs for different body types. “My needs were not being addressed, and I knew there must be better options,” says the brunette beauty. Now helming an eponymous empire that includes collections of ready-to-wear, swim and a children’s line, Lonstein Gruss still manages to spend the season enjoying the splendor of the East End. “The Hamptons have always been my favorite place in the world,” she says. “There is nowhere you can experience the raw beauty of nature and also have every creature comfort at your fingertips. Each hamlet has its own little personality, and it’s nice to pop around and get a little flavor of each one.”

Photo by Doug Holt Photography