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Interior Motives

Designer Jennifer Wagner Schmidt expands her design eye this winter.

Having a signature style comes easily to interior decorator Jennifer Wagner Schmidt. She simply follows her personal passions—from Helmut Lang and Proenza Schouler to Kelly Wearstler and Jonathan Adler. Add luxury travel and vintage Hollywood to the mix, and you’ve pegged a woman whose work is becoming a clean design template across the region.

Though Schmidt began her career in San Francisco—in high-tech public relations—she found herself ultimately drawn to the world of interior design. “When I first got married and started my family, I wanted to do something for myself,” she says. “I loved working on my own home and helping my friends do the same. It just sort of evolved.”

After taking design courses and serving a managerial role at the Ebanista showroom, Schmidt formed JWS Interiors and never looked back. Her clients discovered her skills via a vibrant website and blog and, later, through Word-of-mouth accomplished the rest. JWS Interiors just launched the third arm of its business this winter: an online boutique.

Schmidt’s neutral interiors are chic and tailored, with layers of art, metallics, textures, mirrored surfaces and more. Patterns and colors come and go.

“I tend to do a lot of white. Sometimes, I add pops of blush, fuchsia or lavender,” says Schmidt. I usually use a leopard print or a white shag rug. For patterns, I’m currently into herringbone. I believe in investing in timeless neutrals. The rest are accents that can be switched out,” she adds.

“As a designer, I love to find unique accessories. On my website, I’ll be offering a carefully curated selection of unique pieces,” she says. “I’m really into these Japanese brass bottle openers. They’re forever glamorous.”

Scandal, dinner at Rasika, Diane von Furstenberg dresses, Friday night movies with my daughters

Tardiness, furniture-delivery delays, negativity, low-cal coffee drinks—just get the whipped cream!